KindStems
KindStems is committed to creating a kind, confident, self-expressed community by providing elegant cannabis couture and taking a stand to break the stigma associated with marijuana.
The Story
In the fall of 2016, I worked with founder Beacon Nesbitt to design the logo for her upcoming fashion line.
“Active and feminine, compassionate and strong” were the guiding words we established in crafting the identity. I wanted to play around with the word ‘stem’ in the logo. It seemed most effective to me in the negative space, and I think the use of color evokes a feeling of vitality.
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